Oxford International AQA Examinations: International A2 Level Business
US$ 37.49
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Description
Contents
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Language
English
ISBN
9780198445517
Contents
How to use this book
1 Mission, objectives and strategy
1.1 The links between mission, objectives, strategy and the business functions
1.2 The uses and value of SWOT analysis
1.3 The need to consider stakeholder needs when making decisions
2 Analysing the existing internal position of a business
2.1 The financial performance of a business
2.2 Broader measures of performance
3 Analysing the industry environment
3.1 Analysing the industry environment
4 Analysing the external environment to assess opportunities and threats: political and legal change
4.1 Strategy and the external environment
5 Analysing the external environment to assess opportunities and threats: economic change
5.1 Changes in the national and global economic environment
5.2 The importance of globalisation for business
6 Social, technological and environmental change
6.1 Social, technological and environmental change
7 Investment appraisal
7.1 Investment appraisal
8 Choosing strategic direction
8.1 Choosing which markets to compete in and what products to offer
8.2 Strategic positioning: choosing how to compete
9 Strategic methods: how to pursue strategies
9.1 Assessing a change in scale
9.2 Innovation
9.3 Internationalisation
10 Managing strategic change
10.1 Understanding leadership and strategic decision making
10.2 Managing change
10.3 Organisational culture
10.4 Strategic implementation
Glossary
Answers
Index
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