Oxford International AQA Examinations: International A2 Level Business
$31.25

Oxford International AQA Examinations: International A2 Level Business

By Sandra Harrison, Peter Joyce, David Milner, Brian Coyle
US$ 31.25
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Book Description

The only textbook that fully supports the OxfordAQA International A2 Level Business specification (9625), for first teaching from September 2018. Written by experienced examiners and authors, the clear international approach develops key skills for exam success and to evaluate business behaviour.

Table of Contents
  • Contents
  • How to use this book
  • 1 Mission, objectives and strategy
    • 1.1 The links between mission, objectives, strategy and the business functions
    • 1.2 The uses and value of SWOT analysis
    • 1.3 The need to consider stakeholder needs when making decisions
  • 2 Analysing the existing internal position of a business
    • 2.1 The financial performance of a business
    • 2.2 Broader measures of performance
  • 3 Analysing the industry environment
    • 3.1 Analysing the industry environment
  • 4 Analysing the external environment to assess opportunities and threats: political and legal change
    • 4.1 Strategy and the external environment
  • 5 Analysing the external environment to assess opportunities and threats: economic change
    • 5.1 Changes in the national and global economic environment
    • 5.2 The importance of globalisation for business
  • 6 Social, technological and environmental change
    • 6.1 Social, technological and environmental change
  • 7 Investment appraisal
    • 7.1 Investment appraisal
  • 8 Choosing strategic direction
    • 8.1 Choosing which markets to compete in and what products to offer
    • 8.2 Strategic positioning: choosing how to compete
  • 9 Strategic methods: how to pursue strategies
    • 9.1 Assessing a change in scale
    • 9.2 Innovation
    • 9.3 Internationalisation
  • 10 Managing strategic change
    • 10.1 Understanding leadership and strategic decision making
    • 10.2 Managing change
    • 10.3 Organisational culture
    • 10.4 Strategic implementation
  • Glossary
  • Answers
  • Index
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