Oxford International AQA Examinations: International AS Level Business
$32.49

Oxford International AQA Examinations: International AS Level Business

By Sandra Harrison, Peter Joyce, David Milner, Brian Coyle
US$ 32.49
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Book Description

The only textbook that fully supports the OxfordAQA International AS Level Business specification (9625), for first teaching from September 2018. Written by experienced examiners and authors, the clear international approach develops key skills for exam success and to evaluate business behaviour.

Table of Contents
  • Contents
  • How to use this book
  • BUSINESS AND MARKETS
    • 1 What is business?
      • 1.1 The nature and purpose of business
      • 1.2 Types of business ownership
      • 1.3 The external environment
    • 2 Marketing
      • 2.1 Marketing objectives and plans
      • 2.2 Marketing data
      • 2.3 Segmentation, targeting and positioning
      • 2.4 The marketing mix
    • 3 Operational performance
      • 3.1 Operations management
      • 3.2 Operations planning and data
      • 3.3 Operations and competitiveness
  • MANAGING OPERATIONS, HUMAN RESOURCES AND FINANCE
    • 4 Human resources
      • 4.1 Human resource objectives
      • 4.2 Human resource data
      • 4.3 Organisational design and managing human resources
      • 4.4 Motivation and engagement
      • 4.5 Employer-employee relations
    • 5 Finance
      • 5.1 Financial objectives
      • 5.2 Financial data
      • 5.3 Sources of finance
      • 5.4 Break-even analysis
      • 5.5 Profit and cash
  • Glossary
  • Answers
  • Index
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