$34.49
Oxford International AQA Examinations: International AS Level Business
US$ 34.49
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Book Description
The only textbook that fully supports the OxfordAQA International AS Level Business specification (9625), for first teaching from September 2018. Written by experienced examiners and authors, the clear international approach develops key skills for exam success and to evaluate business behaviour.
Table of Contents
- Contents
- How to use this book
- BUSINESS AND MARKETS
- 1 What is business?
- 1.1 The nature and purpose of business
- 1.2 Types of business ownership
- 1.3 The external environment
- 2 Marketing
- 2.1 Marketing objectives and plans
- 2.2 Marketing data
- 2.3 Segmentation, targeting and positioning
- 2.4 The marketing mix
- 1 What is business?
- MANAGING OPERATIONS, HUMAN RESOURCES AND FINANCE
- 3 Operational performance
- 3.1 Operations management
- 3.2 Operations planning and data
- 3.3 Operations and competitiveness
- 4 Human resources
- 4.1 Human resource objectives
- 4.2 Human resource data
- 4.3 Organisational design and managing human resources
- 4.4 Motivation and engagement
- 4.5 Employer-employee relations
- 5 Finance
- 5.1 Financial objectives
- 5.2 Financial data
- 5.3 Sources of finance
- 5.4 Break-even analysis
- 5.5 Profit and cash
- 3 Operational performance
- Glossary
- Answers
- Index
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