Oxford International AQA Examinations: International AS Level Business
US$ 39.74
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Description
Contents
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Language
English
ISBN
9780198445456
Contents
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BUSINESS AND MARKETS
1 What is business?
1.1 The nature and purpose of business
1.2 Types of business ownership
1.3 The external environment
2 Marketing
2.1 Marketing objectives and plans
2.2 Marketing data
2.3 Segmentation, targeting and positioning
2.4 The marketing mix
MANAGING OPERATIONS, HUMAN RESOURCES AND FINANCE
3 Operational performance
3.1 Operations management
3.2 Operations planning and data
3.3 Operations and competitiveness
4 Human resources
4.1 Human resource objectives
4.2 Human resource data
4.3 Organisational design and managing human resources
4.4 Motivation and engagement
4.5 Employer-employee relations
5 Finance
5.1 Financial objectives
5.2 Financial data
5.3 Sources of finance
5.4 Break-even analysis
5.5 Profit and cash
Glossary
Answers
Index
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