Social Media in Southeast Turkey

Social Media in Southeast Turkey

By Elisabetta Costa
Book Description

This book presents an ethnographic study of social media in Mardin, a medium-sized town located in the Kurdish region of Turkey. The town is inhabited mainly by Sunni Muslim Arabs and Kurds, and has been transformed in recent years by urbanisation, neoliberalism and political events.

Elisabetta Costa uses her 15 months of ethnographic research to explain why public-facing social media is more conservative than offline life. Yet, at the same time, social media has opened up unprecedented possibilities for private communications between genders and in relationships among young people – Costa reveals new worlds of intimacy, love and romance. She also discovers that, when viewed from the perspective of people’s everyday lives, political participation on social media looks very different to how it is portrayed in studies of political postings separated from their original complex, and highly socialised, context. 

Table of Contents
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Introduction to the series Why We Post
  • Acknowledgements
  • Table of Contents
  • List of Figures
  • 1 Introduction: Welcome to Mardin
    • Mardin
    • History, politics and the Kurdish ascent
    • The new city of Mardin
    • Yag.mur, Leyla and Seçkin, the inhabitants of the new city
    • Household, family and gender roles in the new city
    • Methodology
  • 2 The social media landscape: Individuals and groups in the local media ecology
    • Past and present internet usage in Mardin
    • Social media uses in Mardin
      • Facebook
      • WhatsApp
      • Instagram
      • Twitter
      • Viber, WeChat, Line and Tango
      • YouTube
      • Skype
      • Online games
      • Commerce and Facebook
    • Polymedia and different social circles in southeast Turkey
    • Society as the premise
  • 3 Visual posting: Showing off and shifting boundaries between private and public
    • Public Facebook and wedding ceremonies
    • New boundaries between private and public
    • Preserving reputation / pursuing popularity
      • More individual portraits, fewer relationships
      • Family, gender segregation and formality in group photography
      • Food, objects and holiday trips
    • The public Facebook is a conservative place
    • Memes: education, morality and religion
    • Conclusion
  • 4 Relationships: Kinship, family and friends
    • Social media, lineages and tribes
    • Social media and personal communications between family members
    • Friendship
    • Conclusion
  • 5 Hidden romance and love
    • Social differences
    • Leyla
    • Urban women, education and social media
    • Zozan
    • Lack of trust and jealousy
    • Deniz
    • Social media and secret premarital relationships
    • Courtship
    • Premarital relationships: Love is… sending 600 messages to your girlfriend every day
    • The break-up
    • Conclusion
  • 6 The wider world: Politics, the visible and the invisible
    • Surveillance, control and political violence
    • The networked mediated public
    • The local election 2014
    • National politics: Gezi Park and beyond
    • Regional and international politics
    • Conclusion
  • 7 Conclusion: What kind of social change?
    • The new online public
    • The new online private
    • Nonlinear social changes
  • Notes
    • Chapter 1
    • Chapter 2
    • Chapter 3
    • Chapter 4
    • Chapter 5
    • Chapter 6
    • Chapter 7
  • References
  • Index
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