Social Media in Northern Chile

Social Media in Northern Chile

By Nell Haynes
Book Description

Based on 15 months of ethnographic research in the city of Alto Hospicio in northern Chile, this book describes how the residents use social media, and the consequences of this use in their daily lives. Nell Haynes argues that social media is a place where Alto Hospicio’s residents – or Hospiceños – express their feelings of marginalisation that result from living in city far from the national capital, and with a notoriously low quality of life compared to other urban areas in Chile.

In actively distancing themselves from residents in cities such as Santiago, Hospiceños identify as marginalised citizens, and express a new kind of social norm. Yet Haynes finds that by contrasting their own lived experiences with those of people in metropolitan areas, Hospiceños are strengthening their own sense of community and the sense of normativity that shapes their daily lives. This exciting conclusion is illustrated by the range of social media posts about personal relationships, politics and national citizenship, particularly on Facebook. 

Table of Contents
  • Front Cover
  • Half Title
  • Series
  • Title
  • Copyright
  • Introduction to the series Why We Post
  • Acknowledgements
  • Contents
  • List of figures
  • 1 Introduction: Online and on the margins in Alto Hospicio, Chile
    • Viva Alto Hospicio!
    • Viva El Norte!
    • Viva Chile?!?
    • Life on the margins
    • Erasing difference, highlighting normativity
    • Ordinary people, extraordinary citizenship
    • The form of this project
  • 2 The social media landscape: Performing citizenship online
    • Modernity and mass communications in Chile
    • Defining social media
    • Reworking self-​expression on social media
    • Building a balanced social media diet
  • 3 Visual posting: The aesthetics of Alto Hospicio
    • Instagramming the uninteresting
    • Daily life and social class on social media
    • The joys of mediocrity
    • Rethinking normative aesthetics
  • 4 Relationships: Creating authenticity on social media
    • Suspicion, authenticity and visibility
    • Family relationships on social media
    • Social media sites of visibility
    • Performing relationships in absence
    • Building trust on social media
    • Authentic citizenship online
  • 5 Work and gender: Producing normativity and gendered selves
    • Work and industry in Northern Chile
    • Work and masculinity
    • Women’s work
    • Gender, work, pleasure
    • Normativity and sex(uality)
    • Productive gendered citizenship
  • 6 The wider world: Imagining community in Alto Hospicio
    • Imagining community in Alto Hospicio
    • Disenfranchisement from national politics
    • Local P/​politics
    • Being culturally Chilean
    • De-​politicising indigeneity
    • International solidarity
    • Similarity, difference, community
  • 7 Conclusion: The extraordinary ordinariness of Alto Hospicio
    • Social media ethnography in Alto Hospicio
    • Social media and social context
    • Neoliberalism, marginality and social media
    • The unassuming aesthetic
    • Networks, normativity and boundaries
    • Performing social scripts
    • Performing the ordinary in an extraordinary place
  • Appendix 1 – Social Media Questionnaire
  • Notes
  • References
  • Index
  • Back Cover
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