Oxford IB Diploma Programme: IB Prepared: Business Management 2nd edition
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Description
Contents
Reviews
Language
English
ISBN
9781382043052
Contents
Introduction
Unit 1: Introduction to business management
1.1 What is a business?
1.2 Types of business entities
1.3 Business objectives
1.4 Stakeholders
1.5 Growth and evolution
1.6 Multinational companies (MNCs)
Unit 2: Human resource management
2.1 Introduction to human resource management
2.2 Organizational structure (some HL only)
2.3 Leadership and management (some HL only)
2.4 Motivation and demotivation (some HL only)
2.5 Organizational (corporate) culture (HL only)
2.6 Communication
2.7 Industrial/employee relations (HL only)
Unit 3: Finance and accounts
3.1 Introduction to finance
3.2 Sources of finance
3.3 Costs and revenues
3.4 Final accounts (some HL only)
3.5 Profitability and liquidity ratio analysis
3.6 Efficiency ratio analysis (HL only)
3.7 Cash flow
3.8 Investment appraisal (some HL only)
3.9 Budgets (HL only)
Unit 4: Marketing
4.1 Introduction to marketing (some HL only)
4.2 Marketing planning
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The seven Ps of the marketing mix (some HL only)
4.6 International marketing (HL only)
Unit 5: Operations management
5.1 Introduction to operations management
5.2 Operations methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Break-even analysis
5.6 Production planning (HL only)
5.7 Crisis management and contingency planning (HL only)
5.8 Research and development (HL only) 106 5.9 Management information systems (HL only)
Internal assessment
External assessment
Business management formulae
Business management toolkit
Index
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