Oxford IB Prepared: Business Management: IB Diploma Programme
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Description
Contents
Reviews
Language
English
ISBN
9781382008778
Contents
Introduction
Unit 1: Business organization and environment
1.1 Introduction to business management
1.2 Types of organizations
1.3 Business objectives
1.4 Stakeholders
1.5 The external environment
1.6 Growth and evolution
1.7 Organizational planning tools (HL only)
Unit 2: Human resource management
2.1 Functions and evolution of human resource management
2.2 Organizational structure
2.3 Leadership and management
2.4 Motivation
2.5 Organizational (corporate) culture (HL only)
2.6 Employer and employee relations (HL only)
Unit 3: Finance and accounts
3.1 Sources of finance
3.2 Costs and revenues
3.3 Break-even analysis
3.4 Final accounts (some HL only)
3.5 Profitability and liquidity ratio analysis
3.6 Efficiency ratio analysis (HL only)
3.7 Cash flow
3.8 Investment appraisal (some HL only)
3.9 Budgets (HL only)
Unit 4: Marketing
4.1 The role of marketing
4.2 Marketing planning (including introduction to the four Ps)
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The four Ps (product, price, promotion, place)
4.6 The extended marketing mix of seven Ps (HL only)
4.7 International marketing (HL only)
4.8 E-commerce
Unit 5: Operations management
5.1 The role of operations management
5.2 Production methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Production planning (HL only)
5.6 Research and development (HL only)
5.7 Crisis management and contingency planning (HL only)
Questions worth 10 marks
Extended responses (Section C)
Internal assessment
Practice exam paper 2
Index
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