Oxford IB Diploma Programme: Business Management Course Companion
Written by experienced IB teachers and workshop leaders, this fully updated edition offers unrivalled coverage of the new 2014 syllabus. With the most comprehensive coverage of all the SL and HL topics, a special focus on concept-based learning helps you fully embed this new requirement - all the essential concepts are integrated at every stage, including change, culture and globalization. The only DP Business and Management text developed with the IB, rigorous exam
support gives unrivalled insight into IB assessment and drives high achievement. Thoroughly matched to the IB philosophy and encouraging a truly outward-looking approach, case studies and TOK connections ensure a firm understanding of today's increasingly international business environment. ·The
most comprehensive coverage of the new 2014 syllabus, written by experienced IB teachers and workshop leaders ·Completely overhauled to comprehensively build the in-depth subject knowledge learners need for success ·Fully embed the new concept-b
- Contents
- Introduction
- Unit 1: Business organization and environment
- 1.1 An introduction to business management
- 1.2 Types of business organization
- 1.3 Organizational objectives
- 1.4 Stakeholders
- 1.5 The external environment
- 1.6 Growth and evolution
- 1.7 Organizational planning tools (HL only)
- Unit 2: Human resource management
- 2.1 The functions and evolution of human resource management
- 2.2 Organizational structure
- 2.3 Leadership and management
- 2.4 Motivation
- 2.5 Organizational and corporate cultures (HL only)
- 2.6 Employer and employee relations (HL only)
- Unit 3: Finance and accounts
- 3.1 Sources of finance
- 3.2 Costs and revenues
- 3.3 Break-even analysis
- 3.4 Final accounts
- 3.5 Profitability and liquidity ratio analysis
- 3.6 Efficiency ratio analysis (HL only)
- 3.7 Cash flow
- 3.8 Investment appraisal
- 3.9 Budgets (HL only)
- Unit 4: Marketing
- 4.1 The role of marketing
- 4.2 Marketing planning (including introduction to the four “Ps”)
- 4.3 Sales forecasting (HL only)
- 4.4 Market research
- 4.5 The four Ps (product, price, promotion, place)
- 4.6 The extended marketing mix of seven Ps (HL only)
- 4.7 International marketing (HL only)
- 4.8 E-commerce
- Unit 5: Operations management
- 5.1 The role of operations management
- 5.2 Production methods
- 5.3 Lean production and quality management (HL only)
- 5.4 Location
- 5.5 Production planning (HL only)
- 5.6 Research and development (HL only)
- 5.7 Crisis management and contingency planning (HL only)
- Unit 6: Assessment
- External Assessment
- Internal Assessment
- Index
