Oxford IB Diploma Programme: Business Management Course Companion
US$ 70.49
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Description
Contents
Reviews
Language
English
ISBN
9780198340829
Contents
Introduction
Unit 1: Business organization and environment
1.1 An introduction to business management
1.2 Types of business organization
1.3 Organizational objectives
1.4 Stakeholders
1.5 The external environment
1.6 Growth and evolution
1.7 Organizational planning tools (HL only)
Unit 2: Human resource management
2.1 The functions and evolution of human resource management
2.2 Organizational structure
2.3 Leadership and management
2.4 Motivation
2.5 Organizational and corporate cultures (HL only)
2.6 Employer and employee relations (HL only)
Unit 3: Finance and accounts
3.1 Sources of finance
3.2 Costs and revenues
3.3 Break-even analysis
3.4 Final accounts
3.5 Profitability and liquidity ratio analysis
3.6 Efficiency ratio analysis (HL only)
3.7 Cash flow
3.8 Investment appraisal
3.9 Budgets (HL only)
Unit 4: Marketing
4.1 The role of marketing
4.2 Marketing planning (including introduction to the four “Ps”)
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The four Ps (product, price, promotion, place)
4.6 The extended marketing mix of seven Ps (HL only)
4.7 International marketing (HL only)
4.8 E-commerce
Unit 5: Operations management
5.1 The role of operations management
5.2 Production methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Production planning (HL only)
5.6 Research and development (HL only)
5.7 Crisis management and contingency planning (HL only)
Unit 6: Assessment
External Assessment
Internal Assessment
Index
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