Small_Business_Management_in_the_21st_Century
Free

Small_Business_Management_in_the_21st_Century

By Unknown
Free
Book Description
Table of Contents
  • Preface
  • Chapter 1
  • Foundations for Small Business
    • The Twenty-First-Century Small-Business Owner
  • 1.1 Small Business in the US Economy
    • LEARNING OBJECTIVES
    • KEY TAKEAWAYS
    • EXERCISES
  • 1.2 Success and Failure in Small Businesses
    • LEARNING OBJECTIVES
    • What Is a Successful Small Business?
    • Why Do Small Businesses Fail?
      • “Entrepreneurs Turn Business Failure into Success”
      • KEY TAKEAWAYS
      • EXERCISES
  • 1.3 Evolution
    • LEARNING OBJECTIVES
    • Stages of Growth
    • Organizational Life Cycle
    • Industry Life Cycle
      • KEY TAKEAWAYS
      • EXERCISE
  • 1.4 Ethics
    • LEARNING OBJECTIVES
    • What Ethics Are Not
    • Why Ethics Are Important
    • Business Ethics
      • Video Link 1.1
    • Do Business Ethics Pay?
    • The Costs of Unethical Business Conduct
    • Small Business Ethics
    • Developing an Ethics Policy
      • Ethical Behavior Survey
      • KEY TAKEAWAYS
      • EXERCISES
  • 1.5 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value
    • Cash Flow
    • Digital Technology and the E-Environment
    • Why Digital Technology?
      • Using Smartphones in Your Business
    • Why E-business?
    • Why E-commerce?
      • KEY TAKEAWAYS
      • EXERCISES
    • Chapter 2
  • Your Business Idea: The Quest for Value
    • Cheshire Package Store
  • 2.1 Defining the Customer’s Concept of Value
    • LEARNING OBJECTIVES
    • What Is Value?
    • Different Customers—Different Definitions
      • Video Clip 2.5
      • KEY TAKEAWAYS
      • EXERCISES
  • 2.2 Knowing Your Customers
    • LEARNING OBJECTIVES
    • Research
    • Who Your Customer Is—and Is Not
    • What Your Gut Tells You
    • The Voice of the Customer—QFD
      • QFD Analysis and Excel
    • How to Become a Better Listener
      • Website
      • KEY TAKEAWAYS
      • EXERCISES
  • 2.3 Sources of Business Ideas
    • LEARNING OBJECTIVES
    • Creativity and Innovation
    • Social and Consumer Trends
      • Websites
      • KEY TAKEAWAYS
      • EXERCISES
  • 2.4 The Three Threads
    • LEARNING OBJECTIVES
    • Focusing on Providing Value to the Customer
    • Value’s Impact on Cash Flow
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 3
  • Family Businesses
    • Westbrook Lobster
    • 3.1 Family Business: An Overview
      • LEARNING OBJECTIVES
    • Market and Employment Presence
      • Video Link 3.1
    • Advantages and Disadvantages of the Family Business
    • Advantages
      • Video Link 3.2
      • Why Family Businesses Are So Special
    • Disadvantages
      • In Their Own Words
      • KEY TAKEAWAYS
      • EXERCISE
  • 3.2 Family Business Issues
    • LEARNING OBJECTIVE
    • Communication
    • Commitment
    • Secrecy
    • Risks of Bad Communication
    • Employing Family and Nonfamily Members
    • Pros
    • Cons
    • Hiring Nonfamily Members
    • Professional Management
      • Culture and Nonfamily CEOs
    • Employment Qualifications
    • Salaries and Compensation
    • Some of the Problems
    • Some of the Solutions
      • Oh, Those Sleepless Nights!
    • Succession
    • The Succession Plan
      • The Family Business and Technology
      • KEY TAKEAWAYS
      • EXERCISES
  • 3.3 Conflict
    • LEARNING OBJECTIVES
    • Sources of Conflict
    • Avoiding Conflict
      • KEY TAKEAWAYS
      • EXERCISE
  • 3.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISES
      • Disaster Watch
    • Chapter 4
  • E-Business and E-Commerce
    • Vermont Teddy Bear Company
  • 4.1 E-Business and E-Commerce: The Difference
    • LEARNING OBJECTIVES
    • E-Business
    • E-Business Components
    • E-Commerce
    • Types of E-Commerce
    • E-Commerce Business Models
    • E-Commerce Trends
      • Video Clip 4.2
    • Is E-Commerce for All Small Businesses?
      • KEY TAKEAWAYS
      • EXERCISES
  • 4.2 E-Commerce Operations
    • LEARNING OBJECTIVES
    • The Website: Buy or Build?
    • Legal
    • Ethical Issues
    • Security and Privacy
      • Examples of Cybercrimes [26]
    • Trust
      • Video Link 4.1
    • Payment Options
      • KEY TAKEAWAYS
      • EXERCISES
    • 4.3 E-Commerce Technology
      • LEARNING OBJECTIVES
    • E-Commerce Platforms
    • Customer Relationship Management
    • Going Mobile
      • Video Clip 4.8
    • Web 2.0
      • KEY TAKEAWAYS
      • EXERCISES
  • 4.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 5
  • The Business Plan
    • Consolidated Industries’ Hammer Forge
  • 5.1 Developing Your Strategy
    • LEARNING OBJECTIVES
    • Do You Have a Strategy and What Is It?
    • Types of Strategies
    • Low-Cost Advantage
    • Differentiation
    • Focus—Low Cost or Differentiation
    • Evaluating Strategies
      • KEY TAKEAWAYS
      • EXERCISES
  • 5.2 The Necessity for a Business Plan
    • LEARNING OBJECTIVES
    • Overcoming the Reluctance to Formally Plan
    • Plans for Raising Capital
    • Bankers
    • Venture Capitalists
    • Angel Investors
      • KEY TAKEAWAYS
      • EXERCISE
  • 5.3 Building a Plan
    • LEARNING OBJECTIVES
    • Video Link 5.1
    • Gathering Information
    • Library Sources
    • Background Sources
    • Company and Industry Sources
    • Statistical Sources
    • Internet Resources
    • Government Sites
    • Forecasting for the Plan
      • Web Resources for Forecasting
    • Building a Plan
    • Components of the Plan
    • Cover Page
    • Executive Summary
    • Business Section
    • Industry Review
    • Products or Services
    • Marketing Plan
    • The Management Team
    • Financial Statements
    • Income Statement
    • Balance Sheet
    • Cash-Flow Statement
    • Additional Information
    • Appendixes
    • Developing Scenarios
    • Identify Significant Changes That Might Impact the Business
    • Consideration of Disasters
    • New Opportunities
    • Computer Aids
      • KEY TAKEAWAYS
      • EXERCISES
  • 5.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value
    • Cash-Flow Implications
    • The Influence of E-Commerce and E-Business
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 6
  • Marketing Basics
    • Max and Mina’s Homemade Ice Cream and Ices
  • 6.1 What Marketing Is All About
    • LEARNING OBJECTIVES
    • The Marketing Concept…and Beyond
      • Video Link 6.1
    • Customer Value
    • Market Segmentation
    • Target Market
    • Marketing Mix
    • Product
    • Price
    • Promotion
    • Place
      • Two Marketing Mixes
    • The Marketing Environment
    • Marketing Strategy versus Marketing Management
      • Video Link 6.2
      • Video Link 6.3
      • KEY TAKEAWAYS
      • EXERCISE
  • 6.2 The Customer
    • LEARNING OBJECTIVES
    • Customer Markets
    • Understanding the Customer
    • Consumer Behavior
      • Video Link 6.4
    • Business Buying Behavior
    • The Customer Experience
    • Customer Experience in the B2C Market
      • The Role of Store Design in Customer Experience
      • Video Link 6.5
    • Customer Experience in the B2B Market
      • Video Link 6.6
    • Customer Loyalty
      • Grounds for Loyalty
      • Video Link 6.7
      • Video Link 6.8
      • KEY TAKEAWAYS
      • EXERCISES
  • 6.3 Marketing Research
    • LEARNING OBJECTIVES
    • What Is Marketing Research?
    • Why Do It?
    • Types of Marketing Research
      • The Marketing Research Process
    • What Does It Cost?
    • When Should Marketing Research Be Done?
    • Common Marketing Research Mistakes
      • KEY TAKEAWAYS
      • EXERCISE
      • FRANK’S BARBEQUE: A MARKETING QUESTION
  • 6.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 7
  • Marketing Strategy
    • Elegant Touch
  • 7.1 The Importance of a Marketing Strategy
    • LEARNING OBJECTIVES
    • KEY TAKEAWAYS
    • EXERCISE
  • 7.2 The Marketing Strategy Process
    • LEARNING OBJECTIVES
    • Vision and Mission
    • Marketing Objectives
    • The Marketing Strategy
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.3 Segmentation and the Target Market
    • LEARNING OBJECTIVES
    • Segmentation
    • Target Market
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.4 Differentiation and Positioning
    • LEARNING OBJECTIVES
    • Differentiation
      • Video Link 7.1
    • Positioning
      • Video Link 7.2
      • Joe’s Redhots’ Business Positioning Strategy
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.5 Marketing Strategy and Product
    • LEARNING OBJECTIVES
    • Product Features and Benefits
    • Product Mix
    • Product Design
    • Packaging Design
    • Brand
    • Product Life Cycle
      • The New Product Development Process
    • The Company Website
    • Website Objectives
    • Website Layout
    • Color
      • Color Perceptions for Business
    • Typography
    • Graphics
    • Site Navigation
    • Site Usability
    • Site Interactivity
    • Content
      • Video Link 7.3
    • Product Display
    • Performance
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.6 Marketing Strategy and Price
    • LEARNING OBJECTIVES
    • Pricing Objectives
    • Pricing Strategy
    • Discount Pricing
    • Cost-Based Pricing
    • Prestige Pricing
    • Even-Odd Pricing
    • Geographic Pricing
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.7 Marketing Strategy and Place
    • LEARNING OBJECTIVES
    • Channels of Distribution
    • Direct Channel
      • Video Link 7.4
    • Retail Channel
    • Wholesale Channel
    • Multichannel Distribution
    • Physical Distribution (Logistics)
    • Place and the Website
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.8 Marketing Strategy and Promotion
    • LEARNING OBJECTIVES
    • IMC Objectives
    • Marketing Communications Mix
    • Advertising
      • Video Link 7.5
    • Sales Promotion
    • Events and Experiences
    • Public Relations and Publicity
      • Video Link 7.6
    • Direct Marketing
      • Video Link 7.7
    • Interactive Marketing
    • Personal Selling
      • Video Link 7.8
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.9 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 8
  • The Marketing Plan
    • The New Britain Rock Cats
  • 8.1 The Need for a Marketing Plan
    • LEARNING OBJECTIVES
    • What Is a Marketing Plan?
    • Why Have a Marketing Plan?
    • What If There Is No Marketing Plan?
      • KEY TAKEAWAYS
      • EXERCISE
  • 8.2 The Marketing Plan
    • LEARNING OBJECTIVE
    • Executive Summary
      • Executive Summary Example
    • Vision and Mission
      • Vision Statement Examples
      • Mission Statement Examples
    • Situation Analysis
    • Market Summary
      • Market Summary Example
    • The Market and Its Attributes
      • Demographics for Sigmund’s Gourmet Pasta
      • Behavior and Lifestyle Factors for Sigmund’s Gourmet Pasta
      • Geographics for Sigmund’s Gourmet Pasta
      • Market Size for Sigmund’s Gourmet Pasta
      • Estimated Market Growth for Sigmund’s Gourmet Pasta
      • Identifying and Meeting Market Needs for Sigmund’s Gourmet Pasta
      • Identifying Market Trends for Sigmund’s Gourmet Pasta
    • Competition
      • Direct Competition for Sigmund’s Gourmet Pasta
    • Product or Service Offering
      • Service Offering for Sigmund’s Gourmet Pasta
    • SWOT Analysis
      • Strengths for Sigmund’s Gourmet Pasta
      • Video Link 8.1
      • Weaknesses for Sigmund’s Gourmet Pasta
      • Opportunities for Sigmund’s Gourmet Pasta
      • Video Link 8.2
      • Threats for Sigmund’s Gourmet Pasta
      • Video Link 8.3
    • Keys to Success and Critical Issues
      • Keys to Success for Sigmund’s Gourmet Pasta
      • Critical Issues for Sigmund’s Gourmet Pasta
    • Marketing Strategy
      • Introduction to Marketing Strategy for Sigmund’s Gourmet Pasta
    • Marketing Objectives
      • Marketing Objectives for Sigmund’s Gourmet Pasta
    • Target Market
      • Target Markets for Sigmund’s Gourmet Pasta
    • Positioning
      • Positioning for Sigmund’s Gourmet Pasta
    • Marketing Strategy Pyramid
      • Strategy Pyramid for Sigmund’s Gourmet Pasta
    • Marketing Mix
      • Marketing Mix for Sigmund’s Gourmet Pasta
      • Marketing Research
      • Marketing Research for Sigmund’s Gourmet Pasta
    • Financials
    • Breakeven Analysis
      • Breakeven Analysis for Sigmund’s Gourmet Pasta
    • Sales Forecast
      • Sales Forecast for Sigmund’s Gourmet Pasta
    • Expense Forecast
      • Expense Forecast for Sigmund’s Gourmet Pasta
    • Implementation, Evaluation, and Control
    • Implementation
      • Implementation Milestones for Sigmund’s Gourmet Pasta
    • Evaluation
      • Video Link 8.4
    • Marketing Calculators
      • Evaluation for Sigmund’s Gourmet Pasta
    • Controls
      • Marketing Plan Control for Sigmund’s Gourmet Pasta
      • KEY TAKEAWAYS
      • EXERCISE
  • 8.3 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 9
  • Accounting and Cash Flow
    • Simione Consultants LLC
  • 9.1 Understanding the Need for Accounting Systems
    • LEARNING OBJECTIVES
    • Alternative Approaches to Accounting Systems
      • KEY TAKEAWAYS
      • EXERCISES
  • 9.2 Financial Accounting Statements
    • LEARNING OBJECTIVES
    • The Balance Sheet Statement
    • The Income Statement
    • The Cash-Flow Statement
      • KEY TAKEAWAYS
      • EXERCISES
  • 9.3 Financial Ratio Analysis
    • LEARNING OBJECTIVES
    • KEY TAKEAWAYS
    • EXERCISES
  • 9.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • Video Link 9.1
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 10
  • Financial Management
    • The Notch Store
  • 10.1 The Importance of Financial Management in Small Business
    • LEARNING OBJECTIVES
    • Impact of Organization Type on Finance Decisions
    • Sole Proprietorship
    • Partnerships
    • C-Corporations
    • S-Corporations
    • Limited Liability Company
    • Acquisition of Funds
    • (a) Loan Programs
      • Web Resources
    • Capital Structure: Debt versus Equity
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 10.2 Financial Control
    • LEARNING OBJECTIVES
    • Relationships with Bank and Bankers
      • KEY TAKEAWAYS
      • EXERCISES
  • 10.3 Financial Decision Making
    • LEARNING OBJECTIVES
    • Breakeven Analysis
      • Breakeven Analysis
    • Capital Structure Issues in Practice
      • KEY TAKEAWAYS
      • EXERCISES
  • 10.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 11
  • Supply Chain Management: You Better Get It Right
    • R. W. Hine
  • 11.1 The Supply Chain and a Firm’s Role in It
    • LEARNING OBJECTIVES
    • What Is a Supply Chain?
    • Key Elements of a Supply Chain
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 11.2 A Firm’s Role in the Supply Chain
    • LEARNING OBJECTIVES
    • Developing New Relationships
    • Managing Information in New Ways
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 11.3 The Benefits and the Risks of Participating in a Supply Chain
    • LEARNING OBJECTIVES
    • The Benefits of Successful Supply Chain Management
    • The Risks Associated with Supply Chain Management
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 11.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Implications of Technology and the E-Environment
      • Video Link 11.1
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 12
  • People and Organization
    • FWK
  • 12.1 Principles of Management and Organization
    • LEARNING OBJECTIVES
    • What Is Management?
    • Management Functions
    • Planning
    • Organizing
      • Video Link 12.1
    • Staffing
    • Directing
      • Don’t Be This Kind of Leader or Manager
    • Controlling
    • Levels of Management
    • Management Skills
      • A Framework for Ethical Decision Making
      • KEY TAKEAWAYS
      • EXERCISE
  • 12.2 Organizational Design
    • LEARNING OBJECTIVES
    • Fundamentals of Organization
    • Clear Objectives
    • Coordination
    • Formal and Informal Organization
    • Organization Chart
    • Centralization and Decentralization
    • Guidelines for Organizing
    • Unity of Command
    • Division of Labor
    • Span of Control
    • Scalar Principle
    • Types of Organization Structures
    • Functional Structure
    • Divisional Structure
    • Matrix Structure
    • Virtual Organization
      • Creating an Effective Business Organization Structure
      • KEY TAKEAWAYS
      • EXERCISES
  • 12.3 Legal Forms of Organization for the Small Business
    • LEARNING OBJECTIVES
    • Factors to Consider
    • Sole Proprietorship
    • Partnership
    • Corporation
    • Limited Liability Company
      • KEY TAKEAWAYS
      • EXERCISES
  • 12.4 People
    • LEARNING OBJECTIVES
    • Hiring New People
    • Identify Job Requirements
    • Choose Sources of Candidates
    • Review Applications and Résumés
      • Labor Laws Governing Employers
    • Interview Candidates
    • Conduct Employment Tests and Check References
    • Select a Candidate and Negotiate an Offer
    • Set Performance Expectations
    • Make Accommodations for Disabilities
      • Is a Business Hiring and Breeding Greedy and Selfish Employees?
    • Retention and Termination
    • Retention
    • Termination
    • Outsourcing
    • When Is Outsourcing a Good Idea?
    • When Is Outsourcing a Bad Idea?
    • Office Productivity
    • Virtual or Telecommuting Employees
      • Video Link 12.2
      • KEY TAKEAWAYS
      • EXERCISES
    • 12.5 The Three Threads
      • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Implications of Technology and the E-Environment
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 13
  • The Search for Efficiency and Effectiveness
    • Carrot Creative
    • 13.1 Personal Efficiency and Effectiveness
      • LEARNING OBJECTIVES
    • Time Management
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 13.2 Creativity
    • LEARNING OBJECTIVES
    • The Financial Monitor from Simione Consultants
    • Web Resources
    • KEY TAKEAWAYS
    • EXERCISES
  • 13.3 Organizational Efficiency
    • LEARNING OBJECTIVES
    • Quality Management
      • Quality in Small Business
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 13.4 Going Lean
    • LEARNING OBJECTIVES
    • Web Resources
    • KEY TAKEAWAYS
    • EXERCISES
  • 13.5 Personnel Efficiency
    • LEARNING OBJECTIVES
    • Managing Meetings
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 13.6 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Implications of Technology and the E-Environment
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
    • Disaster Watch
    • Chapter 14
  • Icebergs and Escapes
    • SoBe
  • 14.1 Icebergs
    • LEARNING OBJECTIVES
    • Disaster Planning
      • A Disaster Planning Success Story
    • Plan to Stay in Business
    • Be Informed
    • Make a Continuity Plan
    • Talk to People
    • Involve Coworkers
    • Write a Crisis Communication Plan
    • Support Employee Health—and the Owner’s Health
    • Protect the Investment
    • Insurance Coverage
    • Secure Facilities, Buildings, and Plants
    • Improve Cybersecurity
      • Video Clip 14.1
      • Video Link 14.1
      • KEY TAKEAWAYS
      • EXERCISE
  • 14.2 Disaster Assistance
    • LEARNING OBJECTIVE
    • Physical and Economic Injury Disaster Loans
    • Disaster Assistance from the Internal Revenue Service
    • SCORE Business Advice
    • Online Disaster Assistance
      • KEY TAKEAWAYS
      • EXERCISE
  • 14.3 Escapes: Getting Out of the Business
    • LEARNING OBJECTIVES
    • When Walking Away Is Not the Owner’s Choice
    • Resources to Help Make a Decision
      • KEY TAKEAWAYS
      • EXERCISE
  • 14.4 Exit Strategies
    • LEARNING OBJECTIVES
    • Liquidation or Walkaway
    • Family Succession
      • Video Clip 14.2
    • Bankruptcy
    • Alternatives to Bankruptcy
    • Taking a Company Public
    • Selling the Business
    • Acquisition
    • Friendly Buyout
    • Selling to Employees
    • Selling on the Open Market
      • KEY TAKEAWAYS
      • EXERCISE
    • Chapter 15
  • Going Global: Yes or No?
    • Center Rock Inc.
    • 15.1 US Small Business in the Global Environment
      • LEARNING OBJECTIVES
    • The Small Business Global Presence
    • The Advantages of Going Global
      • Micromultinationals
      • Video Link 15.1
    • The Disadvantages of Going Global
      • 2010 Winner of the Growth through Global Trade Award
      • KEY TAKEAWAYS
      • EXERCISE
  • 15.2 What You Should Know Before Going Global
    • LEARNING OBJECTIVES
    • Video Link 15.2
    • Ways to Export
    • Direct Exporting
    • Indirect Exporting
    • Industry Analysis
      • Video Link 15.3
    • Business Assessment: Are You Ready?
      • Video Link 15.4
    • Marketing
    • Product
    • Cultural Differences
    • The Package
      • Global Packaging
    • The Business Website
      • Video Link 15.5
      • Translation Blunders in Global Marketing
    • Price
    • Place
      • Video Link 15.6
      • Video Link 15.7
      • Video Link 15.8
    • Promotion
    • Legal and Political Issues
      • Video Link 15.9
    • Currency Exchange Issues
    • Sources of Financing
    • Where to Go
      • Video Link 15.10
      • KEY TAKEAWAYS
      • EXERCISES
  • 15.3 Key Management Decisions and Considerations
    • LEARNING OBJECTIVES
    • Organization for the Global Project
    • Market Selection
    • Market Entry Strategies
    • Getting Paid
    • Business Etiquette and Travel
      • Video Link 15.11
    • The Export Plan
      • Video Link 15.12
      • Video Link 15.13
      • KEY TAKEAWAYS
      • EXERCISE
  • 15.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Implications of Technology and the E-Environment
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 16
  • Appendix: A Sample Business Plan
  • 16.1 Executive Summary
    • Objectives
    • Mission
    • Vision Statement
    • Mission Statement
    • Keys to Success
    • Company Summary
    • Company Ownership
    • Company History
    • Company Locations and Facilities
    • Products and Services
    • Competitive Comparison
    • Fulfillment
    • Future Products and Services
    • Market Analysis Summary
    • Market Segmentation
    • Market Needs
    • Web Plan Summary
    • Website Marketing Strategy
    • Development Requirements
    • Strategy and Implementation Summary
    • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
    • Competitive Edge
    • Marketing Strategy
    • Sales Forecasts
    • Management Summary
    • Organizational Structure
    • Personnel Plan
    • Financial Plan
    • Important Assumptions
    • Key Financial Indicators
    • Breakeven Analysis
    • Projected Profit and Loss
    • Projected Cash Flow
    • Projected Balance Sheet
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