Small_Business_Management_in_the_21st_Century
Free

Small_Business_Management_in_the_21st_Century

By Unknown
Free
Book Description
Table of Contents
  • Preface
  • Chapter 1
  • Foundations for Small Business
    • The Twenty-First-Century Small-Business Owner
  • 1.1 Small Business in the US Economy
    • LEARNING OBJECTIVES
    • KEY TAKEAWAYS
    • EXERCISES
  • 1.2 Success and Failure in Small Businesses
    • LEARNING OBJECTIVES
    • What Is a Successful Small Business?
    • Why Do Small Businesses Fail?
      • “Entrepreneurs Turn Business Failure into Success”
      • KEY TAKEAWAYS
      • EXERCISES
  • 1.3 Evolution
    • LEARNING OBJECTIVES
    • Stages of Growth
    • Organizational Life Cycle
    • Industry Life Cycle
      • KEY TAKEAWAYS
      • EXERCISE
  • 1.4 Ethics
    • LEARNING OBJECTIVES
    • What Ethics Are Not
    • Why Ethics Are Important
    • Business Ethics
      • Video Link 1.1
    • Do Business Ethics Pay?
    • The Costs of Unethical Business Conduct
    • Small Business Ethics
    • Developing an Ethics Policy
      • Ethical Behavior Survey
      • KEY TAKEAWAYS
      • EXERCISES
  • 1.5 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value
    • Cash Flow
    • Digital Technology and the E-Environment
    • Why Digital Technology?
      • Using Smartphones in Your Business
    • Why E-business?
    • Why E-commerce?
      • KEY TAKEAWAYS
      • EXERCISES
    • Chapter 2
  • Your Business Idea: The Quest for Value
    • Cheshire Package Store
  • 2.1 Defining the Customer’s Concept of Value
    • LEARNING OBJECTIVES
    • What Is Value?
    • Different Customers—Different Definitions
      • Video Clip 2.5
      • KEY TAKEAWAYS
      • EXERCISES
  • 2.2 Knowing Your Customers
    • LEARNING OBJECTIVES
    • Research
    • Who Your Customer Is—and Is Not
    • What Your Gut Tells You
    • The Voice of the Customer—QFD
      • QFD Analysis and Excel
    • How to Become a Better Listener
      • Website
      • KEY TAKEAWAYS
      • EXERCISES
  • 2.3 Sources of Business Ideas
    • LEARNING OBJECTIVES
    • Creativity and Innovation
    • Social and Consumer Trends
      • Websites
      • KEY TAKEAWAYS
      • EXERCISES
  • 2.4 The Three Threads
    • LEARNING OBJECTIVES
    • Focusing on Providing Value to the Customer
    • Value’s Impact on Cash Flow
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 3
  • Family Businesses
    • Westbrook Lobster
    • 3.1 Family Business: An Overview
      • LEARNING OBJECTIVES
    • Market and Employment Presence
      • Video Link 3.1
    • Advantages and Disadvantages of the Family Business
    • Advantages
      • Video Link 3.2
      • Why Family Businesses Are So Special
    • Disadvantages
      • In Their Own Words
      • KEY TAKEAWAYS
      • EXERCISE
  • 3.2 Family Business Issues
    • LEARNING OBJECTIVE
    • Communication
    • Commitment
    • Secrecy
    • Risks of Bad Communication
    • Employing Family and Nonfamily Members
    • Pros
    • Cons
    • Hiring Nonfamily Members
    • Professional Management
      • Culture and Nonfamily CEOs
    • Employment Qualifications
    • Salaries and Compensation
    • Some of the Problems
    • Some of the Solutions
      • Oh, Those Sleepless Nights!
    • Succession
    • The Succession Plan
      • The Family Business and Technology
      • KEY TAKEAWAYS
      • EXERCISES
  • 3.3 Conflict
    • LEARNING OBJECTIVES
    • Sources of Conflict
    • Avoiding Conflict
      • KEY TAKEAWAYS
      • EXERCISE
  • 3.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISES
      • Disaster Watch
    • Chapter 4
  • E-Business and E-Commerce
    • Vermont Teddy Bear Company
  • 4.1 E-Business and E-Commerce: The Difference
    • LEARNING OBJECTIVES
    • E-Business
    • E-Business Components
    • E-Commerce
    • Types of E-Commerce
    • E-Commerce Business Models
    • E-Commerce Trends
      • Video Clip 4.2
    • Is E-Commerce for All Small Businesses?
      • KEY TAKEAWAYS
      • EXERCISES
  • 4.2 E-Commerce Operations
    • LEARNING OBJECTIVES
    • The Website: Buy or Build?
    • Legal
    • Ethical Issues
    • Security and Privacy
      • Examples of Cybercrimes [26]
    • Trust
      • Video Link 4.1
    • Payment Options
      • KEY TAKEAWAYS
      • EXERCISES
    • 4.3 E-Commerce Technology
      • LEARNING OBJECTIVES
    • E-Commerce Platforms
    • Customer Relationship Management
    • Going Mobile
      • Video Clip 4.8
    • Web 2.0
      • KEY TAKEAWAYS
      • EXERCISES
  • 4.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 5
  • The Business Plan
    • Consolidated Industries’ Hammer Forge
  • 5.1 Developing Your Strategy
    • LEARNING OBJECTIVES
    • Do You Have a Strategy and What Is It?
    • Types of Strategies
    • Low-Cost Advantage
    • Differentiation
    • Focus—Low Cost or Differentiation
    • Evaluating Strategies
      • KEY TAKEAWAYS
      • EXERCISES
  • 5.2 The Necessity for a Business Plan
    • LEARNING OBJECTIVES
    • Overcoming the Reluctance to Formally Plan
    • Plans for Raising Capital
    • Bankers
    • Venture Capitalists
    • Angel Investors
      • KEY TAKEAWAYS
      • EXERCISE
  • 5.3 Building a Plan
    • LEARNING OBJECTIVES
    • Video Link 5.1
    • Gathering Information
    • Library Sources
    • Background Sources
    • Company and Industry Sources
    • Statistical Sources
    • Internet Resources
    • Government Sites
    • Forecasting for the Plan
      • Web Resources for Forecasting
    • Building a Plan
    • Components of the Plan
    • Cover Page
    • Executive Summary
    • Business Section
    • Industry Review
    • Products or Services
    • Marketing Plan
    • The Management Team
    • Financial Statements
    • Income Statement
    • Balance Sheet
    • Cash-Flow Statement
    • Additional Information
    • Appendixes
    • Developing Scenarios
    • Identify Significant Changes That Might Impact the Business
    • Consideration of Disasters
    • New Opportunities
    • Computer Aids
      • KEY TAKEAWAYS
      • EXERCISES
  • 5.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value
    • Cash-Flow Implications
    • The Influence of E-Commerce and E-Business
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 6
  • Marketing Basics
    • Max and Mina’s Homemade Ice Cream and Ices
  • 6.1 What Marketing Is All About
    • LEARNING OBJECTIVES
    • The Marketing Concept…and Beyond
      • Video Link 6.1
    • Customer Value
    • Market Segmentation
    • Target Market
    • Marketing Mix
    • Product
    • Price
    • Promotion
    • Place
      • Two Marketing Mixes
    • The Marketing Environment
    • Marketing Strategy versus Marketing Management
      • Video Link 6.2
      • Video Link 6.3
      • KEY TAKEAWAYS
      • EXERCISE
  • 6.2 The Customer
    • LEARNING OBJECTIVES
    • Customer Markets
    • Understanding the Customer
    • Consumer Behavior
      • Video Link 6.4
    • Business Buying Behavior
    • The Customer Experience
    • Customer Experience in the B2C Market
      • The Role of Store Design in Customer Experience
      • Video Link 6.5
    • Customer Experience in the B2B Market
      • Video Link 6.6
    • Customer Loyalty
      • Grounds for Loyalty
      • Video Link 6.7
      • Video Link 6.8
      • KEY TAKEAWAYS
      • EXERCISES
  • 6.3 Marketing Research
    • LEARNING OBJECTIVES
    • What Is Marketing Research?
    • Why Do It?
    • Types of Marketing Research
      • The Marketing Research Process
    • What Does It Cost?
    • When Should Marketing Research Be Done?
    • Common Marketing Research Mistakes
      • KEY TAKEAWAYS
      • EXERCISE
      • FRANK’S BARBEQUE: A MARKETING QUESTION
  • 6.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 7
  • Marketing Strategy
    • Elegant Touch
  • 7.1 The Importance of a Marketing Strategy
    • LEARNING OBJECTIVES
    • KEY TAKEAWAYS
    • EXERCISE
  • 7.2 The Marketing Strategy Process
    • LEARNING OBJECTIVES
    • Vision and Mission
    • Marketing Objectives
    • The Marketing Strategy
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.3 Segmentation and the Target Market
    • LEARNING OBJECTIVES
    • Segmentation
    • Target Market
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.4 Differentiation and Positioning
    • LEARNING OBJECTIVES
    • Differentiation
      • Video Link 7.1
    • Positioning
      • Video Link 7.2
      • Joe’s Redhots’ Business Positioning Strategy
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.5 Marketing Strategy and Product
    • LEARNING OBJECTIVES
    • Product Features and Benefits
    • Product Mix
    • Product Design
    • Packaging Design
    • Brand
    • Product Life Cycle
      • The New Product Development Process
    • The Company Website
    • Website Objectives
    • Website Layout
    • Color
      • Color Perceptions for Business
    • Typography
    • Graphics
    • Site Navigation
    • Site Usability
    • Site Interactivity
    • Content
      • Video Link 7.3
    • Product Display
    • Performance
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.6 Marketing Strategy and Price
    • LEARNING OBJECTIVES
    • Pricing Objectives
    • Pricing Strategy
    • Discount Pricing
    • Cost-Based Pricing
    • Prestige Pricing
    • Even-Odd Pricing
    • Geographic Pricing
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.7 Marketing Strategy and Place
    • LEARNING OBJECTIVES
    • Channels of Distribution
    • Direct Channel
      • Video Link 7.4
    • Retail Channel
    • Wholesale Channel
    • Multichannel Distribution
    • Physical Distribution (Logistics)
    • Place and the Website
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.8 Marketing Strategy and Promotion
    • LEARNING OBJECTIVES
    • IMC Objectives
    • Marketing Communications Mix
    • Advertising
      • Video Link 7.5
    • Sales Promotion
    • Events and Experiences
    • Public Relations and Publicity
      • Video Link 7.6
    • Direct Marketing
      • Video Link 7.7
    • Interactive Marketing
    • Personal Selling
      • Video Link 7.8
      • KEY TAKEAWAYS
      • EXERCISES
  • 7.9 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 8
  • The Marketing Plan
    • The New Britain Rock Cats
  • 8.1 The Need for a Marketing Plan
    • LEARNING OBJECTIVES
    • What Is a Marketing Plan?
    • Why Have a Marketing Plan?
    • What If There Is No Marketing Plan?
      • KEY TAKEAWAYS
      • EXERCISE
  • 8.2 The Marketing Plan
    • LEARNING OBJECTIVE
    • Executive Summary
      • Executive Summary Example
    • Vision and Mission
      • Vision Statement Examples
      • Mission Statement Examples
    • Situation Analysis
    • Market Summary
      • Market Summary Example
    • The Market and Its Attributes
      • Demographics for Sigmund’s Gourmet Pasta
      • Behavior and Lifestyle Factors for Sigmund’s Gourmet Pasta
      • Geographics for Sigmund’s Gourmet Pasta
      • Market Size for Sigmund’s Gourmet Pasta
      • Estimated Market Growth for Sigmund’s Gourmet Pasta
      • Identifying and Meeting Market Needs for Sigmund’s Gourmet Pasta
      • Identifying Market Trends for Sigmund’s Gourmet Pasta
    • Competition
      • Direct Competition for Sigmund’s Gourmet Pasta
    • Product or Service Offering
      • Service Offering for Sigmund’s Gourmet Pasta
    • SWOT Analysis
      • Strengths for Sigmund’s Gourmet Pasta
      • Video Link 8.1
      • Weaknesses for Sigmund’s Gourmet Pasta
      • Opportunities for Sigmund’s Gourmet Pasta
      • Video Link 8.2
      • Threats for Sigmund’s Gourmet Pasta
      • Video Link 8.3
    • Keys to Success and Critical Issues
      • Keys to Success for Sigmund’s Gourmet Pasta
      • Critical Issues for Sigmund’s Gourmet Pasta
    • Marketing Strategy
      • Introduction to Marketing Strategy for Sigmund’s Gourmet Pasta
    • Marketing Objectives
      • Marketing Objectives for Sigmund’s Gourmet Pasta
    • Target Market
      • Target Markets for Sigmund’s Gourmet Pasta
    • Positioning
      • Positioning for Sigmund’s Gourmet Pasta
    • Marketing Strategy Pyramid
      • Strategy Pyramid for Sigmund’s Gourmet Pasta
    • Marketing Mix
      • Marketing Mix for Sigmund’s Gourmet Pasta
      • Marketing Research
      • Marketing Research for Sigmund’s Gourmet Pasta
    • Financials
    • Breakeven Analysis
      • Breakeven Analysis for Sigmund’s Gourmet Pasta
    • Sales Forecast
      • Sales Forecast for Sigmund’s Gourmet Pasta
    • Expense Forecast
      • Expense Forecast for Sigmund’s Gourmet Pasta
    • Implementation, Evaluation, and Control
    • Implementation
      • Implementation Milestones for Sigmund’s Gourmet Pasta
    • Evaluation
      • Video Link 8.4
    • Marketing Calculators
      • Evaluation for Sigmund’s Gourmet Pasta
    • Controls
      • Marketing Plan Control for Sigmund’s Gourmet Pasta
      • KEY TAKEAWAYS
      • EXERCISE
  • 8.3 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 9
  • Accounting and Cash Flow
    • Simione Consultants LLC
  • 9.1 Understanding the Need for Accounting Systems
    • LEARNING OBJECTIVES
    • Alternative Approaches to Accounting Systems
      • KEY TAKEAWAYS
      • EXERCISES
  • 9.2 Financial Accounting Statements
    • LEARNING OBJECTIVES
    • The Balance Sheet Statement
    • The Income Statement
    • The Cash-Flow Statement
      • KEY TAKEAWAYS
      • EXERCISES
  • 9.3 Financial Ratio Analysis
    • LEARNING OBJECTIVES
    • KEY TAKEAWAYS
    • EXERCISES
  • 9.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • Video Link 9.1
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 10
  • Financial Management
    • The Notch Store
  • 10.1 The Importance of Financial Management in Small Business
    • LEARNING OBJECTIVES
    • Impact of Organization Type on Finance Decisions
    • Sole Proprietorship
    • Partnerships
    • C-Corporations
    • S-Corporations
    • Limited Liability Company
    • Acquisition of Funds
    • (a) Loan Programs
      • Web Resources
    • Capital Structure: Debt versus Equity
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 10.2 Financial Control
    • LEARNING OBJECTIVES
    • Relationships with Bank and Bankers
      • KEY TAKEAWAYS
      • EXERCISES
  • 10.3 Financial Decision Making
    • LEARNING OBJECTIVES
    • Breakeven Analysis
      • Breakeven Analysis
    • Capital Structure Issues in Practice
      • KEY TAKEAWAYS
      • EXERCISES
  • 10.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value
    • Cash-Flow Implications
    • Digital Technology and E-Environment Implications
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 11
  • Supply Chain Management: You Better Get It Right
    • R. W. Hine
  • 11.1 The Supply Chain and a Firm’s Role in It
    • LEARNING OBJECTIVES
    • What Is a Supply Chain?
    • Key Elements of a Supply Chain
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 11.2 A Firm’s Role in the Supply Chain
    • LEARNING OBJECTIVES
    • Developing New Relationships
    • Managing Information in New Ways
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 11.3 The Benefits and the Risks of Participating in a Supply Chain
    • LEARNING OBJECTIVES
    • The Benefits of Successful Supply Chain Management
    • The Risks Associated with Supply Chain Management
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 11.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Implications of Technology and the E-Environment
      • Video Link 11.1
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 12
  • People and Organization
    • FWK
  • 12.1 Principles of Management and Organization
    • LEARNING OBJECTIVES
    • What Is Management?
    • Management Functions
    • Planning
    • Organizing
      • Video Link 12.1
    • Staffing
    • Directing
      • Don’t Be This Kind of Leader or Manager
    • Controlling
    • Levels of Management
    • Management Skills
      • A Framework for Ethical Decision Making
      • KEY TAKEAWAYS
      • EXERCISE
  • 12.2 Organizational Design
    • LEARNING OBJECTIVES
    • Fundamentals of Organization
    • Clear Objectives
    • Coordination
    • Formal and Informal Organization
    • Organization Chart
    • Centralization and Decentralization
    • Guidelines for Organizing
    • Unity of Command
    • Division of Labor
    • Span of Control
    • Scalar Principle
    • Types of Organization Structures
    • Functional Structure
    • Divisional Structure
    • Matrix Structure
    • Virtual Organization
      • Creating an Effective Business Organization Structure
      • KEY TAKEAWAYS
      • EXERCISES
  • 12.3 Legal Forms of Organization for the Small Business
    • LEARNING OBJECTIVES
    • Factors to Consider
    • Sole Proprietorship
    • Partnership
    • Corporation
    • Limited Liability Company
      • KEY TAKEAWAYS
      • EXERCISES
  • 12.4 People
    • LEARNING OBJECTIVES
    • Hiring New People
    • Identify Job Requirements
    • Choose Sources of Candidates
    • Review Applications and Résumés
      • Labor Laws Governing Employers
    • Interview Candidates
    • Conduct Employment Tests and Check References
    • Select a Candidate and Negotiate an Offer
    • Set Performance Expectations
    • Make Accommodations for Disabilities
      • Is a Business Hiring and Breeding Greedy and Selfish Employees?
    • Retention and Termination
    • Retention
    • Termination
    • Outsourcing
    • When Is Outsourcing a Good Idea?
    • When Is Outsourcing a Bad Idea?
    • Office Productivity
    • Virtual or Telecommuting Employees
      • Video Link 12.2
      • KEY TAKEAWAYS
      • EXERCISES
    • 12.5 The Three Threads
      • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Implications of Technology and the E-Environment
      • KEY TAKEAWAYS
      • EXERCISE
  • Disaster Watch
    • Chapter 13
  • The Search for Efficiency and Effectiveness
    • Carrot Creative
    • 13.1 Personal Efficiency and Effectiveness
      • LEARNING OBJECTIVES
    • Time Management
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 13.2 Creativity
    • LEARNING OBJECTIVES
    • The Financial Monitor from Simione Consultants
    • Web Resources
    • KEY TAKEAWAYS
    • EXERCISES
  • 13.3 Organizational Efficiency
    • LEARNING OBJECTIVES
    • Quality Management
      • Quality in Small Business
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 13.4 Going Lean
    • LEARNING OBJECTIVES
    • Web Resources
    • KEY TAKEAWAYS
    • EXERCISES
  • 13.5 Personnel Efficiency
    • LEARNING OBJECTIVES
    • Managing Meetings
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
  • 13.6 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Implications of Technology and the E-Environment
      • Web Resources
      • KEY TAKEAWAYS
      • EXERCISES
    • Disaster Watch
    • Chapter 14
  • Icebergs and Escapes
    • SoBe
  • 14.1 Icebergs
    • LEARNING OBJECTIVES
    • Disaster Planning
      • A Disaster Planning Success Story
    • Plan to Stay in Business
    • Be Informed
    • Make a Continuity Plan
    • Talk to People
    • Involve Coworkers
    • Write a Crisis Communication Plan
    • Support Employee Health—and the Owner’s Health
    • Protect the Investment
    • Insurance Coverage
    • Secure Facilities, Buildings, and Plants
    • Improve Cybersecurity
      • Video Clip 14.1
      • Video Link 14.1
      • KEY TAKEAWAYS
      • EXERCISE
  • 14.2 Disaster Assistance
    • LEARNING OBJECTIVE
    • Physical and Economic Injury Disaster Loans
    • Disaster Assistance from the Internal Revenue Service
    • SCORE Business Advice
    • Online Disaster Assistance
      • KEY TAKEAWAYS
      • EXERCISE
  • 14.3 Escapes: Getting Out of the Business
    • LEARNING OBJECTIVES
    • When Walking Away Is Not the Owner’s Choice
    • Resources to Help Make a Decision
      • KEY TAKEAWAYS
      • EXERCISE
  • 14.4 Exit Strategies
    • LEARNING OBJECTIVES
    • Liquidation or Walkaway
    • Family Succession
      • Video Clip 14.2
    • Bankruptcy
    • Alternatives to Bankruptcy
    • Taking a Company Public
    • Selling the Business
    • Acquisition
    • Friendly Buyout
    • Selling to Employees
    • Selling on the Open Market
      • KEY TAKEAWAYS
      • EXERCISE
    • Chapter 15
  • Going Global: Yes or No?
    • Center Rock Inc.
    • 15.1 US Small Business in the Global Environment
      • LEARNING OBJECTIVES
    • The Small Business Global Presence
    • The Advantages of Going Global
      • Micromultinationals
      • Video Link 15.1
    • The Disadvantages of Going Global
      • 2010 Winner of the Growth through Global Trade Award
      • KEY TAKEAWAYS
      • EXERCISE
  • 15.2 What You Should Know Before Going Global
    • LEARNING OBJECTIVES
    • Video Link 15.2
    • Ways to Export
    • Direct Exporting
    • Indirect Exporting
    • Industry Analysis
      • Video Link 15.3
    • Business Assessment: Are You Ready?
      • Video Link 15.4
    • Marketing
    • Product
    • Cultural Differences
    • The Package
      • Global Packaging
    • The Business Website
      • Video Link 15.5
      • Translation Blunders in Global Marketing
    • Price
    • Place
      • Video Link 15.6
      • Video Link 15.7
      • Video Link 15.8
    • Promotion
    • Legal and Political Issues
      • Video Link 15.9
    • Currency Exchange Issues
    • Sources of Financing
    • Where to Go
      • Video Link 15.10
      • KEY TAKEAWAYS
      • EXERCISES
  • 15.3 Key Management Decisions and Considerations
    • LEARNING OBJECTIVES
    • Organization for the Global Project
    • Market Selection
    • Market Entry Strategies
    • Getting Paid
    • Business Etiquette and Travel
      • Video Link 15.11
    • The Export Plan
      • Video Link 15.12
      • Video Link 15.13
      • KEY TAKEAWAYS
      • EXERCISE
  • 15.4 The Three Threads
    • LEARNING OBJECTIVES
    • Customer Value Implications
    • Cash-Flow Implications
    • Implications of Technology and the E-Environment
      • KEY TAKEAWAYS
      • EXERCISES
  • Disaster Watch
    • Chapter 16
  • Appendix: A Sample Business Plan
  • 16.1 Executive Summary
    • Objectives
    • Mission
    • Vision Statement
    • Mission Statement
    • Keys to Success
    • Company Summary
    • Company Ownership
    • Company History
    • Company Locations and Facilities
    • Products and Services
    • Competitive Comparison
    • Fulfillment
    • Future Products and Services
    • Market Analysis Summary
    • Market Segmentation
    • Market Needs
    • Web Plan Summary
    • Website Marketing Strategy
    • Development Requirements
    • Strategy and Implementation Summary
    • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
    • Competitive Edge
    • Marketing Strategy
    • Sales Forecasts
    • Management Summary
    • Organizational Structure
    • Personnel Plan
    • Financial Plan
    • Important Assumptions
    • Key Financial Indicators
    • Breakeven Analysis
    • Projected Profit and Loss
    • Projected Cash Flow
    • Projected Balance Sheet
    No review for this book yet, be the first to review.
      No comment for this book yet, be the first to comment
      You May Also Like
      Organizational Behavior
      Free
      Organizational Behavior
      By [Author removed at request of original publisher]
      Free
      Intermediate Financial Accounting
      By Glenn Arnold & Suzanne Kyle
      Core_Concepts_of_Marketing
      Free
      Core_Concepts_of_Marketing
      By Tessa Greenleaf
      About the Author
      Free
      About the Author
      By kyharper
      Personal_Finance
      Free
      Personal_Finance
      By Unknown
      Principles of Marketing
      Free
      Principles of Marketing
      By [Author removed at request of original publisher]