The publisher has enabled DRM protection, which means that you need to use the BookFusion iOS, Android or Web app to read this eBook. This eBook cannot be used outside of the BookFusion platform.
1. Electronic commerce: An introduction
Electronic commerce defined
Who should use the Internet?
Why use the Internet?
Key themes addressed
2. Electronic commerce technology
Electronic commerce topologies
Secure electronic transactions
3. Web strategy: Attracting and retaining visitors
Types of attractors
Strategies for attractors
4. Promotion: Integrated Web communications
Internet technology for supporting marketing
Integrated Internet Marketing
5. Promotion & purchase: Measuring effectiveness
The Internet and the World Wide Web
An electronic trade show and a virtual flea market
The role of the Web in the marketing communication mix
Web marketing communication: a conceptual framework
What is the purpose of a distribution strategy?
What does technology do?
The Internet distribution matrix
The effects of technology on distribution channels
Some long-term effects
What makes services different?
Web pricing and the dynamics of markets
Flattening the pyramid and narrowing the scope of marketing
Migrating up the pyramid and more effective marketing
9. Post-Modernism and the Web: Societal effects
What is modernism?
Time and space
Paradox, reflexivity, and pastiche
The book hasn't received reviews yet.
A Biblical and Theological Dictionary explanatory of the history, manners, and customs of the Jews, and neighbouring nations