Exam Success in Enterprise for Cambridge IGCSE
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Description
Contents
Reviews
Language
English
ISBN
9781382030069
Contents
1 Introduction to enterprise
1.1 What is meant by enterprise?
1.2 Ways for students to be enterprising in everyday life
2 Setting up a new enterprise
2.1 The enterprise process
2.2 Types of business organisation
3 Enterprise skills
3.1 Skills of enterprising people
3.2 Behaviours of entrepreneurs
4 Enterprise opportunities, risk, legal obligations and ethical considerations
4.1 Enterprise opportunities
4.2 Risk
4.3 Legal obligations
4.4 Ethical considerations
5 Negotiation
5.1 The negotiation process
6 Finance
6.1 Sources of finance
6.2 The concept of trade credit
6.3 Financial terms
6.4 Financial records
7 Business planning
7.1 Business objectives
7.2 Action plans
7.3 Business plans
8 Markets and customers
8.1 The purpose of marketing
8.2 Market research
8.3 Customer retention
8.4 Marketing communications
9 Help and support for enterprise
9.1 Sources of help and support
10 Communication
10.1 Types of communication
10.2 Meetings and presentations
11 Coursework
11.1 Choosing a suitable project
11.2 Task 1: Explaining your choice of project
11.3 Task 2: Planning the project
11.4 Task 3: Using enterprise skills to implement the plan
11.5 Task 4: Evaluating the project
Glossary
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