Ian Randle Publishers
Caribbean Tourism: Visions, Missions and Challenges
Chandana Jayawardena
Business & Money
Caribbean Tourism: Visions, Missions and Challenges
US$ 9.99
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Worldwide, tourism has become one of the most pervasive industries affecting townsand cities and remoter communities. No less so for the Small Island Developing States of the Caribbean, for which tourism has undoubtedly been one of the fastest growing sectors of the economy. But tourism is equally, one of the most fragile industries, susceptible more than any other to competition in the global marketplace and to the effects of natural and man-made disasters. Hurricanes and harassment, crime and violence present daunting challenges.
In this post 9/11 era however, the primary challenge for Caribbean States is to develop a sustainable, competitive tourism product. Caribbean Tourism: Visions, Missions and Challenges examines the various factors necessary to face that challenge by discussing:

• The role of education and training in the development of the hospitality industry;
• The Cruise factor cruise ship contribution to the industry;
• Case studies of the performance of the 4 Caribbean Countries;
• The performance of the regional airlines;
• Lessons from another region;
• Community-based tourism development; and
• Marketing the destination.

Balancing contributions from academics and industry experts, this volume, as part of a three-volume series on Caribbean Tourism, takes a multidisciplinary approach to developing sustainable Caribbean Tourism and provides students in training, researchers, policymakers and industry players with a much needed tool for understanding the way forward for Caribbean Tourism.

Language
English
ISBN
978-976-637-743-4
TABLE OF CONTENTS
FOREWORD
PREFACE
ACKNOWLEDGEMENTS
ACRONYMS AND ABBREVIATIONS
SECTION 1 - VISIONS
CARIBBEAN TOURISM AND THE ROLE OF THE UNIVERSITY OF THE WEST INDIES IN MANAGEMENT EDUCATION
A POLICY FRAMEWORK FOR THE SUSTAINABLE DEVELOPMENT OF THE TOURISM INDUSTRY
PLANNING FOR SUSTAINABLE TOURISM DEVELOPMENT IN THE CARIBBEAN
CARIBBEAN CRUISE TOURISM: DELUSION? ILLUSION?
BOOSTING THE COMPETITIVENESS OF THE CARIBBEAN TOURISM INDUSTRY: APPLICATION OF INTELLECTUAL CAPITAL AND KNOWLEDGE MANAGEMENT
SECTION 2 - MISSIONS
THE PERFORMANCE OF TOURISM (POT) ANALYSIS OF FOUR CARIBBEAN COUNTRIES
MUNDO MAYA AND CULTURAL RESURGENCE AMONG MAYAS
TOURISM IN JAMAICA: THE IMPACT OF THE PAST ON THE FUTURE
ENHANCING THE VIABILITY OF CARIBBEAN AIRLINES: CASE STUDIES ON AIR JAMAICA, BWIA AND LIAT
APPLICATION OF THE PRODUCT LIFE-CYCLE THEORY IN RESORTS: A CASE STUDY FROM GUYANA
SECTION 3 - CHALLENGES
TERRORISM AND TOURISM: THE BAHAMAS AND JAMAICA FIGHT BACK AFTER 9/11
TOURISM IN MONTSERRAT: THE CHALLENGES OF AVOLCANIC CRISIS
TOURISM IN THE CARIBBEAN: A CONSENSUS-BUILDING TOURISM GROWTH STRATEGY FOR JAMAICA
CHALLENGES IN GATHERING RESEARCH DATA FROM GRADUATES: THE LEARNING OUTCOMES FROM THE CHTM SURVEY
THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN HOTELS: A STATE OF THE ART REVIEW AND A CASE STUDY
SECTION 4 - DEVELOPMENT
LEISURE, RECREATION AND TOURISM: THE COMMONWEALTH CARIBBEAN EXPERIENCE
PLANNING & MANAGING VISITOR ATTRACTIONS IN THE CARIBBEAN
THE DEVELOPMENT OF SUSTAINABLE COMMUNITY TOURISM ATTRACTIONS IN THE CARIBBEAN: MAINTAINING THE BALANCE
TOURISM DEVELOPMENT & MARKETING: CASE STUDIES FROM THE BAHAMAS, BELIZE AND THE US VIRGIN ISLANDS
BIBLIOGRAPHY
CONTRIBUTORS
INDEX
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