Caribbean Tourism: Visions, Missions and Challenges
$9.99

Caribbean Tourism: Visions, Missions and Challenges

By Chandana Jayawardena
US$ 9.99
Book Description

Worldwide, tourism has become one of the most pervasive industries affecting townsand cities and remoter communities. No less so for the Small Island Developing States of the Caribbean, for which tourism has undoubtedly been one of the fastest growing sectors of the economy. But tourism is equally, one of the most fragile industries, susceptible more than any other to competition in the global marketplace and to the effects of natural and man-made disasters. Hurricanes and harassment, crime and violence present daunting challenges.
In this post 9/11 era however, the primary challenge for Caribbean States is to develop a sustainable, competitive tourism product. Caribbean Tourism: Visions, Missions and Challenges examines the various factors necessary to face that challenge by discussing:

• The role of education and training in the development of the hospitality industry;
• The Cruise factor cruise ship contribution to the industry;
• Case studies of the performance of the 4 Caribbean Countries;
• The performance of the regional airlines;
• Lessons from another region;
• Community-based tourism development; and
• Marketing the destination.

Balancing contributions from academics and industry experts, this volume, as part of a three-volume series on Caribbean Tourism, takes a multidisciplinary approach to developing sustainable Caribbean Tourism and provides students in training, researchers, policymakers and industry players with a much needed tool for understanding the way forward for Caribbean Tourism.

Table of Contents
  • TABLE OF CONTENTS
  • FOREWORD
  • PREFACE
  • ACKNOWLEDGEMENTS
  • ACRONYMS AND ABBREVIATIONS
  • SECTION 1 - VISIONS
    • CARIBBEAN TOURISM AND THE ROLE OF THE UNIVERSITY OF THE WEST INDIES IN MANAGEMENT EDUCATION
    • A POLICY FRAMEWORK FOR THE SUSTAINABLE DEVELOPMENT OF THE TOURISM INDUSTRY
    • PLANNING FOR SUSTAINABLE TOURISM DEVELOPMENT IN THE CARIBBEAN
    • CARIBBEAN CRUISE TOURISM: DELUSION? ILLUSION?
    • BOOSTING THE COMPETITIVENESS OF THE CARIBBEAN TOURISM INDUSTRY: APPLICATION OF INTELLECTUAL CAPITAL AND KNOWLEDGE MANAGEMENT
  • SECTION 2 - MISSIONS
    • THE PERFORMANCE OF TOURISM (POT) ANALYSIS OF FOUR CARIBBEAN COUNTRIES
    • MUNDO MAYA AND CULTURAL RESURGENCE AMONG MAYAS
    • TOURISM IN JAMAICA: THE IMPACT OF THE PAST ON THE FUTURE
    • ENHANCING THE VIABILITY OF CARIBBEAN AIRLINES: CASE STUDIES ON AIR JAMAICA, BWIA AND LIAT
    • APPLICATION OF THE PRODUCT LIFE-CYCLE THEORY IN RESORTS: A CASE STUDY FROM GUYANA
  • SECTION 3 - CHALLENGES
    • TERRORISM AND TOURISM: THE BAHAMAS AND JAMAICA FIGHT BACK AFTER 9/11
    • TOURISM IN MONTSERRAT: THE CHALLENGES OF AVOLCANIC CRISIS
    • TOURISM IN THE CARIBBEAN: A CONSENSUS-BUILDING TOURISM GROWTH STRATEGY FOR JAMAICA
    • CHALLENGES IN GATHERING RESEARCH DATA FROM GRADUATES: THE LEARNING OUTCOMES FROM THE CHTM SURVEY
    • THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN HOTELS: A STATE OF THE ART REVIEW AND A CASE STUDY
  • SECTION 4 - DEVELOPMENT
    • LEISURE, RECREATION AND TOURISM: THE COMMONWEALTH CARIBBEAN EXPERIENCE
    • PLANNING & MANAGING VISITOR ATTRACTIONS IN THE CARIBBEAN
    • THE DEVELOPMENT OF SUSTAINABLE COMMUNITY TOURISM ATTRACTIONS IN THE CARIBBEAN: MAINTAINING THE BALANCE
    • TOURISM DEVELOPMENT & MARKETING: CASE STUDIES FROM THE BAHAMAS, BELIZE AND THE US VIRGIN ISLANDS
  • BIBLIOGRAPHY
  • CONTRIBUTORS
  • INDEX
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